ForeSights: AI Animal-Free Milk
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"ForeSights: AI Animal-Free Milk" explores NotCo's milk alternative line, which incorporates AI technology in its development of plant-based milk.
The plant-based milk segment is seeing rapid growth and development and incorporating cutting edge AI technology in the development of the plant-based milk may be the future of the category.
Scope
– Plant-based milks are a growing sector and AI milk taps into the biggest drivers: ethics and health.
– AI milks pique shoppers' curiosity and tap into consumers' wishes to be adaptable and in the know when it comes to technological advances.
– The main barrier to entry for AI milk is that some consumers may find it unnatural. However, with careful marketing this can be minimized.
– Younger audiences lend themselves better as a target audience for these type of innovations as they tend to be more excited about new advances in technology.
Reasons to Buy
– Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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